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Advertising Nutrition & Health: Evidence from Food Advertising 1977-1997

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By: Sean Moloughney

Editor, Nutraceuticals World

The Federal Trade Commission’s (FTC) Bureau of Economics has released a staff report titled “Advertising Nutrition & Health: Evidence from Food Advertising 1977-1997” by economists Pauline Ippolito and Janis Pappalardo. The report reviews data collected by commission staff on the types of claims made in 11,647 advertisements taken from a sample of eight leading magazines between 1977 and 1997. The primary focus of the report centers around advertising claims related to health and nutrition, but it also examines other types of advertising claims as well. The report further reviews how nutrition-related claims in advertising changed under the various regulatory policies in place during these years.

For more information: FTC’s Bureau of Economics, 202-326-2361; E-mail: troundtree@ftc.gov; Website: www.ftc.gov.

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